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STREAMING REPLACES CINEMA

24 April 2022
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Corona rolled out the red carpet. Streaming replaces cinema – that’s how we watch movies today. Is this an evolution or just a trend?

The streaming boom was already present before Corona. But the pandemic accelerated it greatly. Of course, when the big movie chains and provincial movie houses closed, the alternative was obvious, or rather on the remote control.

But is the principle of “streaming instead of cinema” sustainable? After all, man is supposed to be an animal of habit.

The decline in numbers

The increase in numbers of Netflix and other leading streaming services has been the subject of many articles. The fact that the market is almost exploding is also evidenced by new or expanding providers.

And what about behind the curtain of the movie theaters? According to Statista, the number of German moviegoers who go to the cinema about once a month has fallen from 5.26 million (before the pandemic) to 4.21 million in 2021. The company is referring here to data from consumer and media analysis.

If more people use streaming offers instead of going to the cinema, the turnover also decreases. It is therefore logical that the cash registers of cinemas ring significantly less often. German cinemas only made 318 million euros in 2020, compared to more than 1 billion euros in 2019.

Globally, cinema revenues have also fallen drastically: about twelve billion US dollars instead of 42.3 billion US dollars, a considerable difference that has plunged the sector into a deep crisis.

Streaming instead of cinema

A crisis can be overcome. The only question is what happens during it. In accordance with human nature, everything to defend its own interests. And unfortunately, the Corona crisis has lasted so long that the streaming market has had enough time to seize its chance.

To be clear, some production companies are releasing their new films directly to streaming, a prominent example is the animated film “Soul” from the Pixar forge. Due to the pandemic developments, the planned theatrical release was cancelled. Instead, the film landed directly in the schedule of the Disney Plus streaming portal.

The same happened with “Mulan” Disney Plus offered it only in streaming and even at special conditions. This is not uncommon either: today, streaming titles often cost more than a movie ticket.



“Paranormal Activity” in streaming instead of in theaters

A very current example of the transition from film to streaming is the highly successful “Paranormal Activity” series. In the horror genre, this is one of the most profitable franchises – and that’s thanks to theatrical box office.

The first film in the found footage series grossed $193 million USD worldwide on a budget of only $215,000 USD. But times are changing. “Paranormal Activity 7: Next Of Kin” is now expected to be released directly to streaming, not theaters.



Initially, a theatrical release of “Paranormal Activity 7” was firmly on the cards. After being postponed for a year, the news is that we are releasing the film straight from Paramount Plus. Regardless of the huge sums of money involved in this business, such decisions seem very paltry.

Does cinema have a future?

While the opposite idea seems a bit novel, it seems that some big companies would rather enjoy the moment than honor and protect what made them great.

Fortunately, not all companies are betting crudely on streaming rather than movies. For example, the release of “No Time to Die,” in which Daniel Craig appears for the last time as James Bond, has been postponed several times – and has still been released exclusively in theaters in late September 2021.

It remains to be hoped that in the future, more people will again choose the cinema over streaming, at the latest when the visit is not linked to (so far perfectly understandable) measures.

Netflix raises its prices (again)

The streaming provider Netflix is raising its prices. New customers in Canada and the United States must now put their hands on the wallet. Netflix has not yet indicated whether the prices will also increase in our country. However, a price increase on the other side of the Atlantic has often been seen in the past as a harbinger of a price increase in Europe.

Netflix subscribers in Canada and the US will have to pay more in the future.


Learn more about streaming movies and series:

 


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