Write a catchy title taking into account two points

1. Insert the target keyword of your article.
2. Encourage your visitors to click on it.

The title is certainly the most important part to entice your visitors to read your articles, to seduce them.

A banal title, without subtlety, short bad does not arouse our curiosity, does not challenge us, and does not give this desire to click, to read, even if the content is excellent. With a good, compelling headline, you will get better feedback on your traffic acquisition.

Keywords are essential for natural referencing, and you should improve their content in order to be better identified by search engines. Not to mention that your title should include the words that your potential readers enter into the Google search bar, among others.

For a good SEO, use titles of 70 characters maximum spaces included. The title will be displayed entirely when someone does their research.

• Air your text, structure it!

Airy text is better perceived. The ideal would be not to go beyond five, six lines 5, 6 lines for each idea treated. A large block of text can discourage more than one. We would lose the flame of motivation, even if the content was highly interesting.

And we know from experience that more and more readers scan the page before making a decision, and you know what, the spaces, the inserted images will be important aids in determining the choice of readers.